Shoppers’ digital pharmacy reported a decline in online transactions and customers as more patients moved to competitor pharmacies. We conceptualized and redesigned the pharmacy digital experience to help the company attract more patients and boost retention. This capstone was a collaboration between George Brown College and the Loblaws Digital Team.
My goal for this project was to build a 3D environment to improve my skills in conceptualizing and creating virtual spaces. I wanted the space to have a luxurious interior. As a result, my mood board was filled with furniture with an exquisite marble finish.